Tooth Cleanze gives you that polished up look for your teeth. It rids that unwanted coffee, soda, whatever that might be staining your teeth. With the combination of NON GMO, Organic Coconut oil, Coconut Based Activated Charcoal, and Baking Soda mixture, this powder is a sure thing to polish up and whiten your teeth. Use this 1-2x/week. Using abrasives daily on your teeth will wear down your enamel. Use this in conjunction with your daily use of Tooth Sudz.